BORN2GLOBAL

H > News

  • South Korea’s 4DReplay Making Its Presence Known In American Sports

  •  

    Recently, sports fans may have noticed a new type of replay where the play stops and rotates to a new angle. Those replays have been made possible with technology from 4DReplay that has been shown by CBS Sports, FOX Sports, NBC Sports. A company created in South Korea and part of the K-ICT Born2Global Centre startup incubator, 4DReplay does exactly what the name suggests with a time slice video production system enabling four-dimensional, 360-degree viewing of movements with any shot, at any time.

     

     

     

     

     

     

     

     

     

    CBS Sports, together w/ 4DReplay, debuted replay technology never before seen in US national broadcast during today’s @OhioStateHoops v. @UNC_Basketball game in the @CBSSports Classic.

    The replay system creates a 360-degree video of moving objects with any angle and depth.

     

    One of the first major applications of the tech was for the 2018 NHL All-Star Game last month. The technology works for hockey because it allows dynamic views of one of the hardest sports to capture. For the All-Star Game, 4DReplay set up 100 cameras, 50 on each side of the ice.

     

    “We are excited to partner with the NHL and 4DReplay to bring an exciting new look at replays to our fans,” John McGuinness, Coordinating Producer at NBC Sports, said in a statement. “Being able to seamlessly move around an entire play without switching shots, will give the viewers at home an incredible look at the action on the ice.”

    “Seconds after key plays, fans will see four-dimensional views of the action from any angle, and experience the game like never before,” Jung said in a statement. “Working with NBC and the NHL provides 4DReplay with a significant platform for wide adaption of our technology in North America.”

    FOX Sports and UFC have seen 4DReplay enhance the viewing experience.


     

    Intel has its own version of immersive replay in True View Technology. According to 4DReplay, it differentiates itself by creating and playing these 360-degree videos for broadcast in only five to 10 seconds.

    “The main reason for 4DRReplay’s growing visibility in the industry is its unparalleled technology, which compares favorably in terms of quality and performance than that of the Israeli startup that was acquired by Intel,” according to the K-ICT Born2Global Centre, referring to Replay Technologies.

    Be on the look out for 4DReplay integration in many sports broadcasts in the future.

     

    Comments

  • banner
  • banner
  • banner
Crowdfunding

pundding_left pundding_right